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Title: E-Book Marketing Analytics: Strategic Models and Metrics By Stephan Sorger FREE READ
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E-Book Marketing Analytics: Strategic Models and Metrics By Stephan Sorger FREE READ

Marketing Analytics: Strategic Models and Metrics

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Book Details

Author : Stephan Sorger
Pages : 498 pages
Publisher : CreateSpace Independent Publishing Platform 2013-01-31
Language : English

Book Synopsis

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor

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